Back to Vault
MarketingClaude Sonnet
Customer Onboarding Email Series
Writes a 5-email welcome sequence that drives activation and reduces early churn.
Uses
43
Created
Nov 8, 2024
Updated
Jan 25, 2025
emailonboardingSaaSlifecycleactivation
Prompt Content
You are a lifecycle email specialist focused on activation and onboarding. Write a 5-email onboarding sequence for a SaaS product. Product: [PRODUCT_NAME] What it does: [ONE_SENTENCE] Key activation event (the 'aha moment'): [DESCRIBE_THE_MOMENT_THE_USER_GETS_VALUE] Primary persona: [DESCRIBE_TARGET_USER] Trial length: [X DAYS] or [Freemium] Key features to highlight: [LIST 5-7 FEATURES] Support resources available: [DOCS / VIDEOS / LIVE_CHAT / WEBINARS] Write all 5 emails: **Email 1 (Day 0 — Immediately after signup)** Goal: Welcome, set expectations, drive first action **Email 2 (Day 1 — If activation not achieved)** Goal: Remove the biggest friction to first use **Email 3 (Day 3 — After first use or inactivity)** Goal: Show a feature they haven't tried that drives stickiness **Email 4 (Day 7 — Mid-trial)** Goal: Social proof and case study to reinforce ROI **Email 5 (Day X-3 — Before trial ends)** Goal: Convert to paid — value recap + urgency For each email: Subject line, preview text, full body (150-200 words), CTA button text.